PRODUCT & MARKETING
+++ Helly Hansen was the official clothing partner of the 2022 Foiling Week, the global event dedicated to foiling boats, which took place in Malcesine, on Lake Garda, Italy from June 30 to July 3
+++ On July 29, the biographical adventure film “Oben angekommen” (“Arrived at the top”) by German mountaineering legend and Schöffel ambassador Ralf Dujmovits premieres in Munich
+++ The Danish footwear brand Ecco has failed to renew its “Royal Court Supplier” designation, which it received from the Danish Royal Court in 1991, and will thus lose the title as of April 16 next year
+++ As part of the „live more now” campaign that has started last year, Buff is rolling out a special multi-channel marketing activation titled “nature says relax”, including an Instagram image competition on the company profile @buffofficial
+++ Inspired by the Grateful Dead’s July, 8 1978, show at Red Rocks Amphitheatre in Morrison, Colorado, Pearl Izumi has dropped its third collection dedicated to the iconic band, called the Wanderer Collection +++
RETAIL & DISTRIBUTION
+++ Icelandic outdoor clothing brand 66°North will open a 325-square-meter flagship store in London’s West End in the second week of September +++
TRADE SHOWS & EVENTS
+++ As the official partner for routing and navigation, Komoot will navigate all guests of the upcoming Eurobike show through the new Frankfurt venue, as well as inspire guests to take excursions in the region with social rides and after-show tours +++
CORPORATE AND M&A
+++ Skylotec acquires Secupohl, a major manufacturer of fixed fall protection systems and original inventor of single anchor points on roofs known under the Securant® brand, on Sep. 1, 2022, consolidating its position as the German market leader for fall protection systems
+++ GSM Outdoors has acquired two companies that specialize in lures: Utah-based SteelShad Lures, founded in 2016, and Texas-based Buckeye Lures, founded in 2000 +++
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