EXECUTIVE CHANGES

+++ Lise Aangeenbrug, executive director of the U.S. Outdoor Industry Association (OIA) since July 2020 and executive director of the Outdoor Foundation (OIA’s philanthropic arm) before that, will resign effective Aug. 19 to join the National Park Foundation

+++ According to a LinkedIn post, Haglöfs has hired Erik Ekström, previously leading design manager at electric car brand Nio for 5 years and art director at Peak Performance for 10 years before that, as global head of brand

+++ American Outdoor Brands has appointed Bradley T. Favreau, who currently serves as partner at Engine Capital Management, as a new independent director, effective immediately and with a term expiring at the AOB’s 2023 annual meeting of stockholders 

+++ Mayfly Outdoors, the parent company of the Abel Reels, Airflo and Ross Reels brands, has appointed Jeff Wagner as its new president and CEO

+++ PRADCO Outdoor Brands, a subsidiary of EBCO Industries, has appointed Brett Basik as director of mergers and acquisitions

+++ Vista Outdoor announced the addition of two independent members, Gerard Gibbons, former president of U.S. sales at UPS, and Bruce Grooms, retired U.S. Navy vice admiral, to its board of directors +++

 

MARKETING STATISTICS

+++ The global angling and hunting equipment market, whose size was estimated at $536.97 million in 2022, is projected to grow at a compound annual growth rate (CAGR) of 6.88 percent to reach $750.88 million by 2027, according to a new report by Research and Markets +++

 

RETAIL & DISTRIBUTION

+++ From September 2022, Hannover-based Enjoyyourbrands GmbH will be responsible for the German and Austrian distribution of the Swedish brand Moonvalley, a supplier of vegan energy bars and drinks made in Sweden

+++  Crazy, an Italian company known for its ski touring apparel, announced it is expanding its U.S. retail presence for FW22 with several new shops in California, Colorado, New Jersey and New York

+++ Sports Direct has opened a 3,250-square-meter store in the Deepdale Shopping Park in Preston, England, housing also USC, Evans Cycles (on 140 sqm), Game and a Belong e-sports arena

+++ U.S. outdoor retailer REI Co-op has partnered with U.S. financial services firm Capital One to launch a new Mastercard that is made from 85% recycled materials

+++ British brand Montane announced the appointment of three new independent U.S. sales agencies in the Pacific Northwest (Sigrid and Alan Quinn in Oregon), Rocky Mountains (Jeremy Hensel and the Hensel Group in Colorado) and Midwest (John Wilmers and Great Lake Sales in Michigan) +++

 

PRODUCT & MARKETING

+++ Altra has launched the Mont Blanc Boa® trail runner, the first Altra shoe to feature a Boa Fit System for a secure, personalized fit

+++ Igloo unveiled its Igloo Playmate The Artist Series of coolers featuring iconic artwork from artists Jean-Michel Basquiat and Keith Haring, a partnership done in collaboration with Artestar, a global licensing agency and creative consultancy representing high-profile artists, photographers, designers and creatives

+++ Decathlon has launched a new women’s hiking dress under its Quechua label brand called EXploor, which is made of lightweight and breathable materials based on Dry Dyed or recycled polyester (depending on the item’s colors) and costs €19,99

+++ Bollé has introduced its latest collection of Glacier Mountain Range sunglasses with three styles handcrafted with eco-friendly acetate and made from Rilsan® G850 Nylon which is composed of a 45% biobased castor oil

+++ Together with Switzerland Tourism, On presents four new running routes for runners of all levels in selected Swiss cities, offering visitors and locals alike new sporting insights in Zurich, Geneva, Lugano and Basel and opportunities to discover Switzerland with its cultural and scenic diversity “on the run” +++

 

CSR & SUSTAINABILITY

+++ Merrell has teamed up with its longtime nonprofit partner in the U.S., the National Recreation and Park Association (NRPA), to present a first-ever, annual award - the Changing Nature of Work (CNoW) Award, which recognizes positive achievements or rewarding results through community and teamwork +++

 

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