+++ Kids bike subscription service Bike Club is in a new partnership with the AJ Bell Tour of Britain to inspire the next generation of cyclists, which will also see the club promoted across the road cycling event channels and at the race itself this September 

+++ Asics Europe has launched on its YouTube and social media channels the short film “Wherever the trail takes you,” featuring the brand’s Fuji Lite 3 trail shoe

+++ Adidas Terrex has launched the Free Hiker 2 Gore-Tex, an adaptable, rugged hiking shoe with breathable Gore-Tex membrane and Continental™ rubber outsole

+++ Wearable sleeping bag brand Selk’bag has launched a new sustainable product for children, made from 100 percent recycled materials and offering the same performance and features that the brand’s adult sleeping bags are known for

+++ Puma is reportedly set to replace Italy-based Erreà as the new technical sponsor of Parma Calcio, Parma Today has reported, after 16 seasons with the Italian team wear firm

+++ Anta has reportedly extended its contract with the winter sports arm of China’s General Administration of Sport for another four years +++



+++ Swedish outdoor DTC brand Garphyttan, founded in 2020 by Johan Skullman and present in 30 markets via e-commerce, opened its first 180-square-meter store in central Stockholm at Norrlandsgatan 21 in late August +++



+++ U.S. retail co-op REI added Dr. Michael McAfee, CEO of PolicyLink, and Jim Murren, former chairman and CEO of MGM Resorts, to its board of directors

+++ Unifi, the maker of Repreve, announced that Frank Blake, non-executive chairman of Delta Air Lines’ board of directors, has been elected to the company’s board of directors, effective Sep. 5

+++ The Ladies European Tour (LET) has announced the appointment of Fiona Harold, previously at The Football Association, as LET’s new commercial director +++


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