EXECUTIVE CHANGES
+++ Techtera, the French innovation cluster for the textile industry, has appointed Philippe Sanial, the technical director of Chomarat, as its new president
+++ Tracy Brunz, long-term REI merchandising expert, was hired as new Sea to Summit NA director of strategic partnerships and business development
PRODUCT & MARKETING
+++ Atomic has announced an extension through 2024 of its technical sponsorship deal with the Italian Sci Club Cortina
+++ Ontario-based footwear brand Baffin has announced its sponsorship of offshore sailing team Canada Ocean Racing +++
+++ Shortly after Buff signed a sponsorship contract with Team Amani, also POC has started a partnership with the east African cycling equipe, kicking off the project with a limited edition of bike helmets and eyewear +++
+++ Merrell has added trail runners Aum Gandhi, the first runner to represent India in the Moab 140 race this October, and Texas native Rachel Tomajczyk to its roster of global athletes +++
+++ Hot Chillys announced product packaging changes for its base layers and other products, like switching to recyclable aluminum cans for underwear and eliminating poly bags for all packaged products in favor of recyclable cardboard +++
+++ This fall, Deuter brings four new kids’ backpacks to market that are all climate neutral via CO2 compensation with ClimatePartner and made from recycled, Bluesign certified materials +++
+++ The French company FW Apparel (Future Wild), a 1% for the Planet member and provider of outdoor and snowsports apparel, is now B Corp certified +++
CSR & SUSTAINABILITY
+++ For the project’s second year of existence, Scarpa’s Athlete Mentorship Initiative (SAMI) will be supported by Mountain Hardwear, Hestra and Darn Tough as co-sponsors, aiming to create better access, support and opportunity for athletes from historically marginalized communities +++
CORPORATE AND M&A
+++ Private equity firm MiddleGround Capital announced that it acquired bicycle specialist HLC +++
TRADE SHOWS & EVENTS
+++ ICAST, the world’s largest sportfishing trade show, will significantly expand its fly fishing offering by introducing it as a main category in 2023
+++ The autumn editions of Intertextile Shanghai Apparel Fabrics and Yarn Expo, scheduled to take place in October, have been postponed and will now merge with next year’s spring edition of the shows, on March 8-10, 2023, to abide by the current pandemic control measures
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