Short Stops Week 40, 2022

RETAIL & DISTRIBUTION

+++ The originally DTC-only brand Allbirds is expanding its retail distribution in the U.S. with the addition of 41 REI stores and REI.com after entering into retail distribution with Nordstrom, Public Lands, House of Sports and Scheel earlier

+++ Vista Outdoor has licensed Québec, Canada-based outdoor apparel distributor Ganka Inc. to sell Remington-branded apparel and footwear +++

PRODUCT & MARKETING

+++ Janice Tennant, chief marketing officer of Merrell, has won the Marketing Leader of the Year Award from the Women in Content Marketing Awards (WICMA), which recognizes the outstanding work of inspiring women by highlighting special achievements and the ways marketers have positively influenced others

+++ Workwear manufacturer Fristads has added seven new garments for conscious adventurers to its sustainability-focused outdoor collection +++

EXECUTIVE CHANGES

+++ VF Corp. hired former Herschel Supply SVP Justin Bones as the new senior director of global growth and performance marketing for Dickies +++

Click here to access the last weeks’ Short Stops.