PRODUCT & MARKETING
+++ The German adventurer, explorer and long-distance cycling record holder Jonas Deichmann has joined the international Scott Bikes ambassador team
+++ Dynafit is the main sponsor of the Sellaronda Ski Marathon and the Patrouille des Glaciers 2022
+++ Dynafit now also offers lightweight, compact sunglasses and goggles for mountain adventurers, handmade in Italy and with the brand’s lifetime guarantee
+++ La Sportiva has renewed its partnership deal with François Cazzanelli, an Italian mountaineer and mountain guide from the Aosta Valley whose family has been involved in mountaineering for five generations
+++ Berghaus has released a limited-edition urban outdoor capsule collection called BRGHS//2.22 “inspired by its heritage in performance outdoor wear and reimagined for the urban consumer”
+++ Recco reports that Jones (pro rider Jeremy Jones’ brand), Scarpa, Artilect Studio and Singular Society (part of the H&M group) are its latest brand partners equipping selected products of their ranges with Recco reflectors to add an additional layer of safety and searchability to the consumers
+++ Silva has signed up as title sponsor of the Northern Traverse and Lakes Traverse expedition races in England, two events recently acquired by Ourea Events, for the next three years
+++ Moncler has revealed a futuristic collection designed in collaboration with Chinese designer DingYun Zhang +++
LEGAL & INSTITUTIONAL
+++ Swedish price comparison site Pricerunner, which was recently acquired by Klarna, is suing Google for SEK 22 billion, claiming – following a European Commission ruling to that effect – that Google manipulated search results in favor of its own shopping service, in violation of competition law +++
TRADE SHOWS & EVENTS
+++ The Sheffield Adventure Film Festival (ShaFF) returns to the Showroom Cinema from March 18-20, 2022 +++
CSR & SUSTAINABILITY
+++ In a LinkedIn post, Cotopaxi said it found that through its Made With (Re)Purpose™ program, the U.S .outdoor company has already kept more than one million yards (915,000 meters) of fabric from going to waste +++
CORPORATE AND M&A
+++ After Fosielund Holding AB had made a public offer to the shareholders of Hövding Sverige AB in accordance with the rules for mandatory offers, the acceptance period for the offer has now been extended until Feb. 15, 2022
+++ London-based private equity group Inflexion has signed a definitive agreement to acquire Enviolo, Inc., a Dutch producer of gear drivetrain components used primarily on e-bikes +++
EXECUTIVE CHANGES
+++ Presca, a U.K.-based sustainable sportswear brand launched in 2018, specializing in performance wear for cycling, running and triathlons, has hired Lily Rice as its first creative director +++
Click here to access the last weeks’ Short Stops.
