PRODUCT & MARKETING
+++ Scarpa has agreed a sponsorship deal with the International Ski Mountaineering Federation that will run until the end of the World Cup season
+++ Lange has launched a new slogan, “Just Boots,” which will replace “Be One with Your Boots,” to further emphasize the brand’s exclusive focus on ski boots
+++ Vernon Search and Rescue (VSAR) is the third search and rescue organization to be operational with the RECCO SAR helicopter detector in Canada and it will be used to search for missing people in the outdoors year-round
+++ After many years as a sponsorship partner of the race, Deporvillage, the Spanish e-commerce specialist, has now become the title sponsor of the Transpyr mountain bike stage race in the Pyrenees, which from now on will be called “Deporvillage Transpyr Coast to Coast”
+++ Aku is partnering with Va’ Sentiero, a grassroots project that consists of a series of expeditions on the world’s longest mountain trail, in Italy, to explore the highlands while also documenting the routes and territories, and sharing the experience +++
RETAIL & DISTRIBUTION
+++ The new Oberalp brand LaMunt, which specializes in women’s mountain sportswear, is now also available in selected stores in Italy, Austria, Switzerland, Germany and Poland +++
EXECUTIVE CHANGES
+++ A LinkedIn post revealed that the former head of the German tour operator TUI, Marek Andryszak, is joining the Polish outdoor equipment and apparel e-tailer 8a.pl as CEO
+++ Signa Sports United (SSU) appointed Hap Seliga, a cycling industry veteran and former director of bike growth and operations at Backcountry, as head of its North American bike operations +++
CORPORATE AND M&A
+++ The Ontario Securities Commission granted exemption to Canada Goose Holdings, Inc. to allow the purchase of up to 10 percent of its public float of subordinate voting shares through the NYSE and other U.S. trading systems
++++ FortNine, Canada’s leading e-commerce platform for motorbikes, dirt bikes, ATVs, snowmobiles and other powersports equipment, accessories, and parts, acquired the US family-owned marine e-tail company Defender Industries Inc. +++
CSR & SUSTAINABILITY
+++ Vista Outdoor announced that the company’s performance was a key driver in helping the U.S. Fish and Wildlife Service provide a record $1.5 billion in annual funding through the Wildlife and Sport Fish Restoration program, funding that will support state and local outdoor recreational opportunities, and wildlife and habitat conservation efforts in the U.S.
+++ A Fair Wear Foundation member since 2011, German brand Deuter has once again successfully passed the foundation’s brand performance check and has been awarded the Fair Wear Leader status for the ninth time in a row, achieving 95 of 100 possible points in the evaluation +++
Click here to access the last weeks’ Short Stops.
