PRODUCT & MARKETING
+++ French brand Z3R0D has become a high-performance partner of USA Triathlon, providing U.S. elite triathletes and elite para-triathletes competition suits through the Paris 2024 Olympic and Paralympic Games
+++ Scott Sports has become the official apparel supplier of the Scott-SRAM MTB Racing team
+++ Asics has renewed its partnership with World Triathlon, the international governing body for the sport, as an official partner until 2028
+++ Sinje Gottwald, B2B account manager at Cake, achieved a remarkable milestone by traveling the longest distance ever on an electric motorcycle, from Spain along the west coast of Africa to South Africa in 124 days on the Cake Kalk AP without technical or medical assistance +++
FINANCIAL RESULTS
+++ Italian firm Eurojersey saw its revenues for 2022 increase to over €90 million, representing a 12 percent increase from the prior year +++
EXECUTIVE CHANGES
+++ Mikado has appointed Jani Haavisto, who has a longstanding experience in the Scandinavian tackle business, to support the marketing and promotion of the Abramis brand in Finland and Sweden +++
+++ Scott Hibbert, The North Face global sports marketing manager of snowsports & trail running until recently, has left the company for a new role as director of community marketing and mountain sports at U.S. company Decked (a specialist for storage solutions for vans and pickup trucks)
+++ Martin Badura, who has already worked for the company from 2020-2022 as manager supply chain and also has experience in demand planning & purchasing as well as in end-to-end segments including quality management and customer service, has returned to Pierer New Mobility Deutschland GmbH with immediate effect as head of sales DACH +++
DTC & E-COMMERCE
+++ Swedish brand Fristads has expanded its e-commerce business in the European market with a new webshop for Germany, offering its entire range of workwear as well as the outdoor collection +++
RETAIL & DISTRIBUTION
+++ With the expansion of its e-bike subscription to the target group of business customers in the sports and bike industry, sports stores and rental stores in vacation regions as well as hotels or tourism boards can now also rent individually configurable e-bike fleets from Rebike, a provider of reconditioned e-bikes based in Munich +++
CSR & SUSTAINABILITY
+++ Kahtoola, the Arizona-based manufacturer of spikes, lightweight crampons and gaiters for runners and climbers, announced the recipients of more than $30,000 in grants for the winter of 2022-2023 through the Kahtoola Philanthropy Program, including The Tibet Fund, DigDeep’s Navajo Water Project, Runners for Public Lands, Soul Trak Outdoors and The Howl Experience +++
TRADE SHOWS & EVENTS
+++ The Ironman Group has announced Toyohashi and the Atsumi Peninsula in Japan as the hosts of the newest Ironman 70.3 triathlon +++
CORPORATE AND M&A
+++ NBC Sports will continue as the U.S. home of the Tour de France, organized by A.S.O., through 2029 +++
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