PRODUCT & MARKETING
+++ After a successful pilot project in Germany, the French mountain sports specialist Millet wants to expand its “Trails” program for the 22/23 season by helping to sponsor more dedicated ski touring routes in destinations throughout the GAS region
+++ Swedish DTC outdoor company RevolutionRace has expanded its product range with the launch of its first backpack model, the Nomad 30L
+++ Canadian brand Arc’teryx has added Ashima Shiraishi to its athlete roster – a U.S. climber with Japanese roots (and former TNF team member) who is one of the world’s best climbers and founded the All Rise charity project, which works to increase access and opportunities for young climbers
+++ Marker, the ski binding brand founded in 1952 by German ski instructor Hannes Marker and now a part of the Marker Dalbello Völkl group, is celebrating its 70th anniversary this year
+++ Saucony launched a video series titled “Call Us Runners,” which offers an introspective look into the lives of four people to highlight what it means to be a runner across different backgrounds and experiences
+++ Scarpa has introduced the F1 LT WMN, an ultra-light boot designed for experienced female ski mountaineers +++
CSR & SUSTAINABILITY
+++ Eastman is the latest signatory of the Microfibre 2030 Commitment, a global initiative by The Microfibre Consortium to minimize the impact of microfibers on the natural environment +++
E-COMMERCE & DTC
+++ Jackery, a Californian manufacturer of portable power solutions and renewable solar charging, has launched new official websites in Germany (de.jackery.com), Canada (ca.jackery.com) and the U.K. (uk.jackery.com) as part of its expanding worldwide presence +++
RETAIL & DISTRIBUTION
+++ German bicycle wholesaler and importer Hermann Hartje KG, the distributor in the Benelux and Denmark for Mavic for almost a year now, is also taking over the exclusive distribution of the French brand in Sweden
+++ For the first time its 84 years, U.S. specialty outdoor retailer REI Co-op is significantly changing the ways that members can connect with the co-op by relaunching its lifetime membership program, a relaunch including new lifetime benefits that make it easier for members to make the most of every experience outside and be part of a community that supports a new outdoor culture
+++ Danish e-bike brand Mate has opened a store in London’s Seven Dials, its first U.K. location +++
CORPORATE AND M&A
+++ OneWater Marine Inc.’s Alabama-based subsidiary T-H Marine has acquired YakGear, Inc., a supplier of kayak equipment, paddle sports accessories and boat mounting accessories based in Houston, Texas
+++ After two years of rapid growth, U.K. outdoor camping brand Olpro has moved into its new headquarters at Castle Farm in England’s Worcester (West Midlands), which provides ample space for its rapidly expanding team and parts of its stock +++
EXECUTIVE CHANGES
+++ Forloh, the 100 percent made-in-America technical outdoor brand, appointed Nick Skally, formerly with Nordica and Malibu Boats, as VP of marketing and e-commerce +++
Click here to access the last weeks’ Short Stops.
