Skylotec, the German manufacturer of climbing equipment, is about to widen its product range into the area of apparel through the acquisition of Gentic, the brand of climbing clothing. Recently, Gentic was owned by Outdoor-Profis, the group of specialty outdoor retailers within Sport 2000 Germany, which tried unsuccessfully to market the brand as an exclusive label. Before, Gentic had changed ownership a couple of times, passing from the founders of SportScheck, the German retail chain, to Odlo.
For Skylotec, the move means another step in the diversification of its product range after its acquisition of Mountain Wave, a brand of freeride and touring skis, back in 2009. The launch of the first collection of Gentic apparel is scheduled for summer 2014 and shall hit the stores one year later.
Skylotec was founded in 1947 by Eduard Kaufmann and quickly became a manufacturer of protective equipment, notably for miners and firemen. Today, it is a global company with subsidiaries in, among others, the U.S. and Australia, and its own production plant in Hungary. Being a well-established supplier of personal protective equipment for professional use, Skylotec entered the sporting goods market as late as 2008 and premiered at the outDoor show in Friedrichshafen with climbing harnesses and other equipment. The company won an Outdoor Industry Award right away with Gekko, a harness designed for children.