Slower growth for the Chinese market after huge expansion

The Chinese outdoor business enjoyed a halcyon year, with sales soaring by 57.8 percent to about 11 billion renminbi (€1.4bn-$1.7bn) at retail in 2011. The huge growth was driven by a spate of store openings and more abundant sales in existing stores as outdoor brands became increasingly fashionable, but the ...

Already subscribe to The Outdoor industry Compass? Sign in here.

barrier_image_OIC

Subscribe today! It’s time to get you on board. Cancel at anytime

  • Insights you won’t find anywhere else about outdoor brands and retailers and the outdoor market
  • Highly trusted business information you can rely on to make important decisions
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

 

To continue reading this article Register Now