The outdoor shoe and apparel market in the U.K. reached a level of £460 million (€590m-$717m) at the retail level in the 12 months ended in June 2014, according to the online consumer panel conducted by the NPD Group. It was 14 percent higher than five years ago, when the recession changed people's habits and reduced their overseas travel. The study shows that Cotswold Outdoor, Mountain Warehouse and Go Outdoors have raised their combined share of the market to 18 percent from 6 percent in 2009. British customers bought one million waterproof jackets at Mountain Warehouse in the 12 months through last May, according to the study, which places the retailer in fifth position now in the market. The Blacks group remains the leader in the sector, but it has lost 15 percentage points in five years. More products are being purchased over the internet.