All Tretorn articles

  • News briefs

    Tretorn’s parent company acquires Swedish outdoor retailer

    2021-02-18T17:23:00Z

    Tretorn brand owner Thevea Brand Group has acquired Swedish outdoor retailer Friluftsvaror . For more than 50 years, Friluftsvaror has developed, produced and sold tents, backpacks, sleeping bags and other outdoor equipment. Through its online store, the retailer, which also operates a physical store in Malmö, sells its ...

  • Tretorn
    Article

    Tretorn strengthens management team in efforts to accelerate DTC transition

    2020-09-14T16:33:00Z

    Tretorn , the Swedish footwear, outdoor apparel and rainwear specialist, continues to reinforce its management team as it seeks to overhaul its business model and develop direct-to-consumer channels. In the summer of 2019, the company, which was established in 1891, appointed Magnus Månsson as its new chief executive. ...