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News briefs
Tretorn’s parent company acquires Swedish outdoor retailer
Tretorn brand owner Thevea Brand Group has acquired Swedish outdoor retailer Friluftsvaror . For more than 50 years, Friluftsvaror has developed, produced and sold tents, backpacks, sleeping bags and other outdoor equipment. Through its online store, the retailer, which also operates a physical store in Malmö, sells its ...
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Article
Tretorn strengthens management team in efforts to accelerate DTC transition
Tretorn , the Swedish footwear, outdoor apparel and rainwear specialist, continues to reinforce its management team as it seeks to overhaul its business model and develop direct-to-consumer channels. In the summer of 2019, the company, which was established in 1891, appointed Magnus Månsson as its new chief executive. ...