Urban Outdoor – Page 13
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News briefsMichael Jakob hired as Deuter head of international sales
Source: Deuter Michael Jakob After leaving PrimaLoft in June 2020 after more than six years as VP of business development Europe, Michael Jakob – as the company has just officially announced – has taken over the position of head of international sales at Deuter in Gersthofen, Germany, ...
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News briefsLenzing gets confirmation of its fibers‘ biodegradability by marine institute
Source: Scripps Lenzing Group, the Austria-based provider of branded ingredients Tencel, Lenzing Ecovero and Veocel, has just received new scientific proof of its product’s biodegradability. Results of experiments conducted by the University of California’s Scripps Institution of Oceanography (SIO) in San Diego published in October confirmed that ...
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ArticleGfK reports mixed consumer sentiments in October survey for Germany
In its latest study conducted among 2,000 Germans, GfK reports a mixed picture of consumer sentiment in October. The propensity to buy increased again, while economic and income expectations declined. As the propensity to save is also falling noticeably, GfK forecasts a consumer climate of 0.9 points ...
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News briefsTextile Exchange and TextileGenesis pilot new industry tracking program
After a year of collaborative development, nonprofit organization Textile Exchange and traceability platform TextileGenesis are piloting a new industry tracking program called eTrackit. The new digital system for granular traceability creates material accounting of certified materials at the article level across the supply chain, enabling peer-to-peer validation and leveraging third-party ...
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ArticleVF releases sustainability and responsibility report “Made for Change”
Focusing on the three areas ”people, planet and product”, VF Corp., with its group of brands, has just released its fourth sustainability and responsibility report, titled ”Made for Change.“ Highlights of the report include: People: In FY2020, roughly 290,000 people were supported via VF’s worker and community development program. ...
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News briefsNilit joins The Ocean Foundation’s Blue Resilience initiative
Nilit, a global supplier of 6.6 nylons and owner of the Sensil brand, has announced its new engagement in the Blue Resilience Initiative, a project led by the Ocean Foundation that works to safeguard and reestablish ocean meadows and other marine habitats under threat. According to a company release, Nilit’s ...
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ArticleKathmandu Holdings publishes 2021 sustainability report
Source: Kathmandu Kathmandu Holdings Ltd. sustainability report 2021 In its 2021 sustainability report, Kathmandu Holdings provides insight into the CSR and sustainability progress of its three brands, Kathmandu, Oboz and Rip Curl. The group undertook its first Environmental, Social and Governance (ESG) materiality assessment this year, conducted ...
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News briefsTeva and Cotopaxi partner for capsule
Source: Teva/Cotopaxi U.S. outdoor brands Cotopaxi and Teva have launched a new cooperative project featuring two footwear styles and a jacket that incorporates design language from two best-selling products, the ReEmber slip-on shoe by Teva and Cotopaxi’s Teca Cálido jacket. Merging both the looks and the sustainability ...
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News briefsKeen receives award for PFC-free Detox the Planet initiative
U.S. publication Good Housekeeping has honored Portland, Oregon-based brand Keen with the Good Housekeeping 2021 Sustainability Innovation Award for its Detox the Planet initiative, launched in 2014, which aims to ensure the brand completely eliminates perfluorochemicals (PFCs) and per- and polyfluoroalkyl substances (PFAS) from its footwear. These so-called “eternal chemicals” ...
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News briefsDidriksons opens pop-up store and showroom in Paris
Swedish brand Didriksons aims to expand its business in the French retail market. For this fall/winter season, the brand has opened a combined pop-up store and order showroom in Paris’ Marais district, which will be open until Dec. 31, 2021. The store is part of the expansion strategy of the ...
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News briefsPrimaLoft starts first consumer-facing campaign to make the unseen visible
Ingredient brand PrimaLoft has launched its first-ever consumer-facing image campaign under the headline “Seek the Unseen.” The new advertising spot wants to inspire users to recognize the surprising emotional moments in life that often pass unnoticed – just like the components of a garment that impact personal well-being and are ...
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News briefsAdidas starts collaboration with PrimaLoft and Parley for the Oceans
Adidas has integrated two new “My Shelter” styles in the Terrex outdoor collection for fall/winter 2021, designed in an industry-first collaboration with Parley for the Oceans and PrimaLoft, featuring woven shells made in part from recycled materials such as PrimaLoft Insulation x Parley Ocean Plastic. The insulation is made from ...
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News briefsPublic voting phase for EOCA projects starts
The online public voting for the next projects supported by the European Outdoor Conservation Association (EOCA) is now open. In line with EOCA’s current two-year focus, all 17 projects on the shortlist are tackling biodiversity loss in extraordinary landscapes worldwide. They were picked from nearly 250 applications that the EOCA ...
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News briefsKlättermusen launches first urban lifestyle collection
Swedish outdoor brand Klättermusen has launched its first off-the-mountain collection, and it’s called just that: “Off The Mountain®”. The 8-piece collection includes technical products designed for before and after the tour and/or everyday use. As always, true to the brand’s motto for over 50 years that its products should impact ...
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ArticleRevolutionRace publishes first sustainability report after IPO
In its 2020/21 Annual and Sustainability Report, Swedish DTC brand RevolutionRace (RVRC) reports that it has performed strongly and profitably over the past fiscal year, with very positive growth in both new and existing markets. RVRC Holding AB, which went public on the Stockholm Nasdaq in June, posted strong results ...
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News briefsPolartec adds fabric library to Browzwear for digital 3D design solution
The Milliken & Company brand Polartec started a new partnership with Browzwear, a provider of 3D digital solutions for the apparel industry (headquartered in Singapore, with seven offices globally). Browzwear software users will now be able to design and create with Polartec’s performance fabric range. The library ...
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ArticleILO adopts first code of practice on safety and health in the supply chains
To provide a practical basis for employers, workers and governments to work together to advance occupational safety and health (OSH) prevention culture in the textile, clothing, leather and footwear manufacturing, the International Labour Organization (ILO) has worked out a code of practice on safety and health in textiles, clothing, leather ...
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News briefsThe North Face names European members of Explore Fund Council
Source: The North Face Members of the European Explore Fund council The North Face is setting up structures of the European branch of its Explore Fund Council, a new diversity and inclusion committee announced last year. The seven million dollar fund available is aimed to improve access ...
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News briefsAdidas Y3 launches Terrex footwear and jackets
For this fall’s urban sportswear line Y3, Adidas is launching a new Terrex Swift R3 GTX sneaker in two colorways as well as two Gore-Tex shell jackets (one hard shell and one down insulated parka). The Y3 Terrex footwear capsule collection is launched on Oct. 14, while the apparel drop ...
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News briefsHoudini debuts global “The Storyteller” campaign with Polartec
Houdini has launched its global marketing campaign, ”The Storyteller,” in collaboration with Polartec. The marketing initiative, in partnership with a media outlet and on Houdini social channels, “stars” Houdini’s iconic styles telling their stories through emotional and humorous snippets. The stories include four creative approaches in different environments (”The Artist,” ...
