Woolrich Europe posted a 4 percent sales increase during the first quarter of the year. The new company, which was created in January as part of the Wp Lavori in Corso holding company, plans new store openings and targets an 8 percent sales increase to around €115 million for the full year. The Woolrich brand entered the Italian market in 1982 thanks to Bologna-based Wp Lavori in Corso.
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