According to preliminary unaudited figures, Scarpa managed to increase its sales by 10 percent to about €55 million in 2012. The improvement was partly fueled by good business in some eastern Asian markets, notably Japan. However, according to Sandro Parisotto, chief executive of the Italian footwear brand, sales in Italy were flat. He pointed out that Scarpa takes advantage of a healthy mix of domestic business, which only accounts for 20 percent of total sales, and international business. At Ispo Beijing, Scarpa presented itself for the first time with its own sales team for the Chinese market. As reported, Scarpa terminated its distribution agreement with Beijing Travel Mouse, the wholesale arm of Sanfo, the country's largest specialty outdoor retailer. The sales operations are now run through the same subsidiary that manufactures some of Scarpa's shoes designed for trail-running, fashion and lifestyle. The subsidiary is headed by Bobby Huang, who, after 12 years as general manager of Vibram in China, launched his own smal shoe factory in 2010, which now exclusively produces for Scarpa. Parisotto said that he wanted full control of the local distribution, notably on which products would make it into which retail channels.

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