Addnature opens an original hybrid store

Addnature, the Swedish online and offline retailer of outdoor products acquired by the German-based Internetstores group in 2013, on April 1 opened a special type of physical store in central Stockholm, offering products found on its website as well as on that of Bikester, the company's online shop for bicycles.

Sign-in if you already subscribe to The Outdoor industry Compass.

barrier_image_OIC

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the outdoor industry.

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential weekly E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry