All Amsterdam articles
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ArticleThe transformation of trade shows: ISPO moves to Amsterdam in 2026
The leading sporting goods trade show will be relaunched next year under a new joint venture with new leadership, a new location and an investment of €3 million.
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News briefsComing up: Europe’s first B2B running show in Amsterdam
Hundreds of global brands and industry leaders are heading to Amsterdam for the inaugural IRX, a new business-focused running event.
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ArticleIRX 2025: Amsterdam set to host Europe’s running community
In a recent SGI Europe interview, Shirry Liram explains how IRX 2025 in Amsterdam is shaping the future of running (and beyond) by connecting the people and ideas moving the industry forward.
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ArticleProtect Our Winters hosts first European Brand Advocacy Day
The climate-focused nonprofit convened outdoor brands and NGOs to explore how business voices can shape European environmental policy.
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ArticlePOW organizes first Brand Advocacy Day in Amsterdam
Outdoor and lifestyle companies join NGOs and EU policymakers in Amsterdam to explore brand-led climate advocacy and influence on EU policy.
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ArticleBrightfiber opens recycling factory in Amsterdam
The facility transforms locally sourced used clothes into “high-quality” textile fibers.
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News briefsInternational Running Expo opens registration for inaugural event
The International Running Expo debuts in Amsterdam this November, bringing top brands, innovation and networking to the running industry.
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News briefsPatagonia opens its first store in Amsterdam
Source: Patagonia US outdoor brand Patagonia has opened a store in Amsterdam. It is its first retail location in the Dutch capital city and 11th flagship in Europe. Amsterdam has been home to Patagonia’s EMEA headquarters for the past ten years. The new store stands on the ...
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News briefsMaap opens first European LaB store
Maap, a Melbourne-based cycling apparel brand, has finally opened its new Maap LaB in Amsterdam, which the brand had announced last summer. It is the brand’s first retail concept store outside of Australia. “LaB” stands for Life Around Bikes, an inclusive concept “at the intersection of contemporary creative culture and ...
