IRX 2025, the International Running Expo taking place Nov. 4–5 at RAI Amsterdam, is quickly establishing itself as a new European hub for the global running industry – and beyond. As Show Director Shirry Liram outlines in a recent interview with SGI Europe, the event is evolving into more than just an expo: it’s a dynamic meeting point for innovation, business, and community building across footwear, apparel, accessories and performance technology.
With around 160 confirmed exhibitors – including Skechers, Suunto, CEP, Buff, Leki, Coros, Mount to Coast, Veja, Ciele and UYN—IRX promises a broad international scope. While the show’s core remains rooted in road running, trail running and outdoor-adjacent brands are increasingly present, reflecting growing crossover appeal. Networking formats such as morning runs, coffee meetups and an end-of-show party are designed to foster genuine relationships among brands, buyers, media and athletes.
The educational program is equally robust, featuring speakers such as Intersport CEO Tom Foley, trail running legend Scott Jurek and Runner’s World editor Urs Weber. Panel topics span innovation in footwear and tech, sustainability in apparel and events and the creation of authentic running communities.
IRX, organized by Raccoon Media Group, also focuses on retailer value. Buyers from Intersport France, Decathlon, Sigma Sports, Runnersworld Eindhoven, All4Running, AS Adventure, Zalando and others are confirmed. A hosted buyer program ensures targeted business opportunities for exhibitors. For specialty retailers, IRX offers a cost- and time-efficient way to meet nearly 200 brands across two days.
With its location, timing, and growing relevance, IRX is not only creating commercial opportunities but also positioning itself as a collaborative and inclusive force in the European running and outdoor calendar.
Read the full interview with Shirry Liram on our sister website SGI Europe.
