Anke Stärk, 28 years old, and Karin Roth, 45, are supporting Lowa's marketing department, led by Michael Frank, since Oct. 1. Stärk is responsible for public relations and corporate publishing, supporting Frank with Lowa's print and online communication. Stärl previously worked in the PR department of Bruckmann, J. Berg and National Geographic in Munich. Roth is responsible for international social media as well as marketing for Lowa's line of children's shoes. Roth has been with Lowa since 2008. Before joining its marketing department, she worked in the administrative department of the company.