All Anniversary articles
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News briefsTNF marks 25 years of Summit Series
The outdoor brand celebrates the anniversary of its expedition-grade collection, announcing new materials, layering systems and a return to Gore-Tex.
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News briefsKailas Fuga marks 10 years at UMTS
China’s high-altitude trail race sees global athletes and strong podium results as a domestic brand marks a decade-long sponsorship milestone.
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News briefsSweet Protection marks 25 years with anniversary collection
The Norwegian protection and performance brand celebrates its 25th anniversary with a unique design collection inspired by its pioneering legacy.
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News briefsOroro marks 10 years with limited collection
The heated apparel company is celebrating its 10th anniversary with throwback designs and exclusive product launches this October.
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ArticleOberalp: “Profit is the result of meaningful action”
An interview with Heiner and Ruth Oberrauch on 90 years of Salewa, lessons in leadership and generational transition.
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News briefsSmith marks 60 years with new helmet and eyewear launches
The US brand celebrates its 60th anniversary by unveiling new versions of its award-winning helmets and a reissued sunglass classic.
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News briefseBay marks 30 years with Nasdaq event and NYC pop-up
The global e-commerce platform celebrates three decades with a bell-ringing ceremony, an immersive 90s-themed retail space and a focus on AI-powered growth.
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News briefsSorona marks 25 years, releases new LCA
The US-based biopolymer brand updates its environmental metrics and appoints a new CEO as it celebrates 25 years of innovation in sustainable materials.
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ArticleCascade Designs marks 40 years of Irish production
The US outdoor gear company is celebrating four decades of European manufacturing in County Cork, reinforcing its local commitment.
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News briefsOakley launches 50th anniversary eyewear edition
The American eyewear specialist marks its 50-year milestone with a limited-edition collection inspired by its iconic design heritage.
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ArticleBianchi appoints new CEO as part of global expansion offensive
The Italian cycling brand marks its 140th anniversary with a new CEO, bold global expansion plans and a continued focus on innovation and Italian cycling heritage.
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News briefsHead is celebrating 75 years of excellence in women’s sports
The ski brand celebrates three quarters of a century of supporting female athletes in skiing andsnowboarding.
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ArticleAtomic celebrates 70 years at Ski World Championships in Saalbach
The Austrian ski brand marked its 70th anniversary at the 2025 FIS Alpine World Ski Championships, unveiling new products and celebrating its legacy.
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ArticleRVRC reports 18% revenue growth, expands global presence
RevolutionRace’s sales growth in 2023/24 was driven by international expansion and product development as it broadens its global presence across 40 countries.
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News briefsLowa wins Red Dot Design Award
The German company has now received a Red Dot Design Award not for a product but for its 100th anniversary book.
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News briefsCimalp turns 60, celebrates tradition and innovation
Celebrating 60 years, Cimalp debuts its Heritage Collection – a modern take on its 1964 designs, featuring retro colors, technical fabrics and sustainable innovation.
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ArticleGiant Group celebrates 50th anniversary, boasts solid results
For Taiwan’s leading bicycle manufacturing companies Giant Manufacturing Company Ltd (Giant Global Group) and Merida Industry Co Ltd, 2022 is very special: both companies are celebrating their 50th anniversaries. On Oct. 27 – one week before the announcement of financial results for the first three sales quarters of 2022 – ...
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News briefsNorrøna sets sustainability goals until 2029
Norwegian brand Norrøna has a special connection to 2029, as the brand will celebrate its 100th anniversary that year. All the more reason why the company’s newly published roadmap for responsibility focuses on that very date. In the roadmap, the company has set ten goals to be achieved by 2029. ...
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News briefsVölkl contracts new global lead agency for global brand strategy
Völkl has hired the Munich-based Sassenbach Advertising company as its new marketing agency to develop and implement a new global marketing strategy for the brand. Initially, a campaign for Völkl’s 100th anniversary in 2023 will go live in fall, under the motto “100 years of high standards.” Sassenbach’s tasks also ...
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News briefsSanuk celebrates 25 years with 90s limited edition sandals
Californian footwear brand Sanuk is celebrating its 25th anniversary with a small collection of Furreal beach sandals sporting the signature colorful and fun look of the brand’s early days. The limited-edition anniversary pack includes four styles featuring soft top foam footbeds that are manufactured with recycled materials, reground EVA foam ...
