All Anniversary articles
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ArticleGiant Group celebrates 50th anniversary, boasts solid results
For Taiwan’s leading bicycle manufacturing companies Giant Manufacturing Company Ltd (Giant Global Group) and Merida Industry Co Ltd, 2022 is very special: both companies are celebrating their 50th anniversaries. On Oct. 27 – one week before the announcement of financial results for the first three sales quarters of 2022 – ...
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News briefsNorrøna sets sustainability goals until 2029
Norwegian brand Norrøna has a special connection to 2029, as the brand will celebrate its 100th anniversary that year. All the more reason why the company’s newly published roadmap for responsibility focuses on that very date. In the roadmap, the company has set ten goals to be achieved by 2029. ...
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News briefsVölkl contracts new global lead agency for global brand strategy
Völkl has hired the Munich-based Sassenbach Advertising company as its new marketing agency to develop and implement a new global marketing strategy for the brand. Initially, a campaign for Völkl’s 100th anniversary in 2023 will go live in fall, under the motto “100 years of high standards.” Sassenbach’s tasks also ...
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News briefsSanuk celebrates 25 years with 90s limited edition sandals
Californian footwear brand Sanuk is celebrating its 25th anniversary with a small collection of Furreal beach sandals sporting the signature colorful and fun look of the brand’s early days. The limited-edition anniversary pack includes four styles featuring soft top foam footbeds that are manufactured with recycled materials, reground EVA foam ...
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News briefsOrthoLite celebrates 25th anniversary with record growth
U.S. brand OrthoLite is celebrating its 25th anniversary in 2022 after two consecutive years of record-breaking growth. 2021 was the best year in the company’s history despite Covid and supply chain issues, according to Glenn Barrett, OrthoLite’s founder and CEO. Barrett, a veteran of the footwear industry, founded OrthoLite in ...
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News briefsBuff supports charitable organizations and sustainability, celebrates 30th anniversary
Buff is increasing its financial support for Protect Our Winters (POW) to more than $50,000 per year while launching a new product collection that “recognizes the important work and culture” of the non-profit organization founded in 2007 by professional snowboarder Jeremy Jones. In addition, the Spanish brand, which celebrates its ...
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ArticleScandinavian Outdoor Group celebrates 20 years of partnerships
“It’s more fun to do business with Scandinavians” was the very first slogan of the Scandinavian Outdoor Group (SOG) that was founded by 15 companies in 2001, first and foremost to organize a joint and coordinated appearance at the international outdoor and sports trade shows in the Scandinavian Villages. Initiated ...
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News briefsIvanhoe celebrates 75th anniversary
Swedish knitwear specialist Ivanhoe will celebrate its 75th anniversary this November. The family-owned company, based in Gällstad, a district known as “Sweden’s own knitting center,” will present a range of styles reflecting important eras and successes from the past, and aims to celebrate with employees and ...
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News briefsPolartec celebrates 30 years
Polartec has kicked off an anniversary year with the launch of its “ Peaking Since 91 ” campaign that started on Feb. 1. If you’re thinking 40 years of fleece, you’re kind of right, but still just off the mark, as the fleece was invented in 1981 in a ...
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News briefsGSI Outdoors celebrates 35th anniversary
GSI Outdoors , a family-owned company producing outdoor cooking and dining gear, is celebrating its 35 th business anniversary this May. For co-owners and siblings Don , Ian , and Kathy Scott , the anniversary marks years of commitment to thoughtful design, responsible manufacturing, and stewardship of the environment. ...
