All Article articles – Page 2
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ArticleSnoop Dogg and Solo Stove launch “Blunt Marketing” campaign
It’s official: Snoop Dogg and Solo Stove are back at it and heating the atmosphere with a new campaign. Rapper Warren G is also involved.
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ArticleAmer Sports lifts FY guidance after strong Q2 driven by Arc’teryx
Arc’teryx drives Amer’s Q2 success, boosting stock by over 10% and leading to an upgraded full-year forecast with strong growth in Technical Apparel.
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ArticleScott announces new executive leadership team
There has been a change in the management team at Scott following the recent internal disputes. What does this mean for the future of the company?
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ArticleThings are improving at Merida
Taiwan’s second-largest bike producer saw a strong recovery in Q2 with a 25% revenue increase, signaling a positive outlook for the rest of the year as production ramps up.
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ArticleHepha expands its horizons: Italian market now in focus
The young German e-bike supplier is expanding into the Italian market, aiming to capture a significant share by offering tailored, sustainable mobility solutions.
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ArticleEOS 2024 to feature recommerce panel with eBay, Reskinned and Certilogo
Join industry leaders at EOS 2024 in Cambridge on Sept. 18-19 to explore recommerce strategies for outdoor brands, featuring top experts from eBay, Reskinned and Certilogo.
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ArticleThree bike industry veterans launch first dedicated investment fund for micromobility
Fundracer is a new, micromobility-focused investment fund that aims to support innovative start-ups and promote growth in the sector.
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ArticleAlpina cuts staff in the face of ongoing financial challenges
The Slovenian footwear manufacturer is reportedly cutting 60 jobs and relocating production to Bosnia to counter financial challenges and declining sales.
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ArticleLolë acquires Sanuk from Deckers
The Canadian athleisure brand has bought the iconic footwear brand for an undisclosed sum and announced Katie Pruitt as its new General Manager.
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ArticleYeti Cycles opens EU branch
The US bike brand is expanding into Europe with a new subsidiary in southern Germany, aiming to strengthen its presence in key markets.
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ArticleLeatt with flat numbers, but optimistic due to visible growth at dealer, consumer levels
The South African supplier of two-wheeler equipment sees optimism ahead despite an 18.4% revenue drop, driven by a growth trend seen at dealer and consumer levels.
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ArticleHaglöfs has a new CEO
The Swedish outdoor company has hired Martin Daniels as Chief Executive Officer.
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ArticleRegions outside the Nordics drive RVRC’s FY sales growth
The Swedish DTC outdoor company Revolution Race achieves strong double-digit growth in Q4 and for the full year.
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ArticleRebike Mobility and BusinessBike give e-bikes a new life in work bike leasing
Rebike Mobility partners with BusinessBike to offer refurbished e-bikes in company bike leasing in Germany, promoting sustainable, cost-effective mobility solutions.
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ArticleMerrell works on innovation with parent in throes of turnaround
Wolverine Worldwide boosts its FY24 outlook as Merrell drives growth with innovative trail styles – despite overall Q2 challenges.
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ArticleEco-consumers: Navigating triggers and barriers
Consumer expert Fredrik Ekström unveils key findings about consumer behavior and reveals three primary consumer personas.
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ArticleGiant: After slow first half year, all hopes rest on the second
Giant Group eyes a stronger second half, driven by China’s growing demand, despite a tough start and challenges in Western markets.
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ArticleYeti raises FY guidance after strong Q2
Yeti’s strong Q2 results and raised FY24 outlook signal continued growth, driven by revenue gains, expanding international presence and new partnerships.
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ArticleAre Bike24’s good Q2 results a first sign of market recovery?
Due to a good second sales quarter in 2024, the stock-listed German online retailer is looking positively into the future.
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ArticleGoPro vows to slash expenses, become profitable in 2025
Despite a challenging H1, the action cam company aims for profitability in 2025 through cost reductions and diversification. Q2 saw a 23% revenue decline but growth in subscriptions.
