All ATTA articles
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ArticleAdventure Travel Trade Association announces new board of directors
The Adventure Travel Trade Association (ATTA) has appointed a board of directors, marking a shift away from the advisory board it has had for the last 18 years. The change was initiated at the height of the Covid-19 pandemic when traditional banks were reluctant to work with the private sector ...
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News briefsTenson supports Adventure Travel Trade Association
Swedish outdoor brand Tenson has entered into a two-year partnership with the global Adventure Travel Trade Association (ATTA) to support the industry summit Adventure Elevate 2022 on May 3-5 in Eugene, Oregon, USA, and the Adventure Travel World Summit 2022 on October 3-6 in Lugano, Switzerland, where the best and ...
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ArticleAdventure travel and outdoor experiences: The way out?
The areas of outdoor equipment, outdoor retail and outdoor travel are moving closer together. Several premium outdoor brands have already acquired or partnered with outdoor guides and tour operators, the most recent examples are Norrøna Hvitserk Adventures and Arc’Teryx Trips or Jack Wolfskin’s Wolftrail , but let’s not ...
