Bluestar Alliance turns Nike’s former action sports brand into a licensed operation

(SGI) Bluestar Alliance, the new owner of Hurley, is moving quickly to turn Nike’s former action sports brand into a licensed operation. According to ShopEatSurf, it has signed contracts for the U.S. with companies specializing in men’s clothing, women’s clothing and swimwear. The licensees will rehire some or all of ...

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