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Brand Machine Group goes global with newly acquired U.S. outdoor brand Penfield

2021-01-19T09:35:00Z

SGB Media reports that U.K.-based Brand Machine Group ( BMG ) has acquired U.S. outdoor brand Penfield , founded in 1975 and based in Massachusetts. BMG, a global licensing specialist, said it would begin Penfield’s global wholesale rollout this January for its fall/winter 2021 men’s and women’s collections; ...