SGB Media reports that U.K.-based Brand Machine Group (BMG) has acquired U.S. outdoor brand Penfield, founded in 1975 and based in Massachusetts. BMG, a global licensing specialist, said it would begin Penfield’s global wholesale rollout this January for its fall/winter 2021 men’s and women’s collections; both will feature the brand’s “rich New England DNA in capsules of functional outdoor styles.” BMG has brought in Tom Duncan from Lyle and Scott, a Scottish apparel brand, as brand director. Jason Eames-Illingworth has also joined the group from Hunter Boot as CCO. He said, “We are looking forward to curating a distribution network that caters to our global consumer and our focus will be driving both the U.S. and European direct to consumer and wholesale businesses alongside the delivery of a more geared product offer in the future.” BMG houses adult and children’s apparel brands, including Jack Wills Kids, Lyle and Scott Junior, and Elle Junior, as well as U.S. Polo Assn and Russell Athletic.
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