Bushnell Outdoor Products is buying Primos Hunting, based in Flora, Mississippi, for an undisclosed amount. The acquisition should be completed by mid-May. Primos was founded in 1976 as a supplier of game calls, and has expanded to include other hunting tools such as blinds, scent eliminators, games scents, trail cameras, decoys and hunting apparel. The hunting sector is one of the pillars in Bushnell's business, besides binoculars, sports optics and premium eyewear.