Oxylane, the parent company of Décathlon and other minor retail chains, has decided to appoint Michel Aballea, who has been running its operations Décathlon Sports India since 2007, as its new chief executive from the beginning of 2015. He will take the place of Yves Claude, who will steer the development of the group in Southeast Asia from an office in Singapore, as first reported on sport-guide.com.
It could not be determined at press time whether the group intended to expand into new countries in Southeast Asia from the Singapore office, which has been handling production for Décathlon since 2005. Anyhow, the change of management seems to confirm a shift in the development of the group toward the emerging markets as well as the growing importance of Singapore as a strategic development hub in Asia.
As previously reported, the leading Russian sporting goods retailer, Sportmaster, has set up its Asian development office in Singapore, for example, even though it has a sourcing office in Shanghai and plans to open its first Chinese store in the northern part of the country, where climatic conditions are similar to those of Russia (more in SGI Europe).