All Columbia Sportswear articles
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News briefsSorel has a new President
Sorel, part of Columbia Sportswear Company, has announced its new President. Cory Long will be joining the company in December 2023. Source: Columbia Sportswear Cory Long, new President of Sorel Long is a veteran of the footwear and apparel industry, most recently serving as Global General ...
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News briefsColumbia appoints Tom Gyles as SVP, global distribution network
Columbia Sportswear has appointed Tom Gyles as its new Senior Vice President, Global Distribution Network. He will oversee North America and Europe wholesale, retail, and e-commerce company-owned distribution operations, which means an overall staff of 2,000 employees. He will also oversee the global third-party logistics network, strategy and operations. Gyles ...
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ArticleRugged outdoor footwear market rebounds in 2021
After a disappointing 2020, impacted adversely by the global pandemic, the global branded outdoor shoe market returned to growth last year. Worldwide rugged outdoor footwear sales climbed 28 percent higher to $6,756 million in U.S. dollars in 2021, based on research conducted by the Outdoor Industry Compass in partnership with Sporting Goods Intelligence.
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News briefsSorel HQ to move in with Columbia Sportswear
Columbia Sportswear Company announced that its Sorel brand, currently located in a historic building at 700 SW Taylor Street in downtown Portland, Oregon, will move to an exclusive building on the site of the group’s headquarters near Portland (Washington County campus) in early 2023. The momentum of Sorel – founded ...
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News briefsColumbia Sportswear Company appoints former Nike DTC president to board
Columbia Sportswear Company announced that its board of directors has appointed Christiana Smith Shi as a director and member of the audit committee, effective July 8, 2022. Shi is a principal at Lovejoy Advisors, a consulting firm she founded in 2016 that focuses on digital transformation for consumer and retail ...
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News briefsColumbia Sportswear to expand distribution center in Kentucky
Columbia Sportswear announced it will expand the capacities at its Robards, Kentucky, distribution facility. The company has operated a distribution center in the state since 2004 and plans to invest approximately $4 million in the facility and create more than 175 full-time jobs for employees and supervisory staff in the ...
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News briefsColumbia appoints new CMO
Columbia Sportswear Company has appointed Pri Shumate as chief marketing officer for its Columbia brand. In this role, Shumate will report to Joe Boyle, executive vice president and president of the Columbia brand, beginning March 14. Shumate has extensive global marketing experience, having worked at Nike for nearly 15 years, ...
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News briefsColumbia pushes digitalization and omnichannel with new chief digital information officer
Columbia Sportswear has named former Nike executive Skip Potter executive vice president, chief digital information officer, effective April 1. In this newly created position, Potter will be responsible for advancing the Portland, Oregon-based company’s digital capabilities as well as omnichannel and supply chain potential across the enterprise, ...
