Implus' chief executive, Seth Richards, and president, Todd Vore. Financial details were not publicized. Implus specializes in insoles, shoe care products, socks, sports monitors and fitness products. Its brands include Sof Sole, Sof Comfort, Airplus, Apara, Yaktrax, Sneaker Balls, Little Hotties and Perfect fitness products. In an interview in September in Triangle Business Journal, Vore said that the company's sales for 2011 should hit $165 million, compared with the $140 million in revenues in 2010.