Luis Trenker, an Italian outdoor-inspired fashion brand founded in 1995 with headquarters in Bolzano, South Tyrol, reported that it has closed its spring/summer 2021 sales season very successfully with an increase of 13.7 percent. Michi Klemera, the founder and chief executive of the brand, said that even if there were some hurdles to overcome and the road is sometimes a bit rocky, the 49th sales season was very successful for the brand. Although the B2B area was slightly down, the signs are good that this area will also be positive soon.
Luis Trenker currently has over 400 customers worldwide and operates a total of ten brand stores. Eight of those are in Innsbruck, Kitzbühel, Salzburg, Schladming, Seefeld, Vienna (all Austria), Zurich (CH), and Merano (ITA), and there are two franchise stores in Keitum-Sylt (GER) and Wolkenstein (ITA). A new brand store will open in Kitzbühel in Austria on Oct. 28, and further stores are planned as part of the company’s expansion strategy.