After unveiling its Sustainable Impact Strategy in April and building on these core values and outlining its vision for the future, Canada Goose has now presented a new digital platform called Humanature that unites the brand’s sustainability and values-based initiatives and represents the “driving force of Canada Goose’s enduring purpose commitment.” It stands for the “purposeful path to sustainability” and where the company wants to be in 2025 – including being carbon neutral – under the motto: “Keeping the planet cold and the people on it warm.”
“We are steadfast in our commitment to strengthening our communities, protecting our planet and working towards a future for generations to come,” said Dani Reiss, president and chief executive of the company.
Simply put, Humanature serves as the umbrella for all the measures that the Canadian company is now putting above all its sustainability efforts. In addition to the Sustainable Impact Strategy (you can download the CSR report here) and long-term commitments such as Made in Canada, the support of Indigenous People, e.g. through Project Atigi, the membership in the Sustainable Apparel Coalition or the partnership with Polar Bears International, these also include the new Humanature Pass and the launch of the Standard Expedition Parka next January.
The Humanature Pass is a benefit available to full-time corporate Canada Goose employees. This one-hour, weekly pass encourages employees to set aside time during business hours to connect with nature. The program also benefits retail employees who receive a complimentary jacket and accessory in lieu of the pass.
With the Standard Expedition Parka, Canada Goose will debut its most sustainable parka to date, inspired by the iconic Expedition Parka. The Standard is made from recycled and undyed fabrics, lining and interlining, 100 percent responsibly sourced down and reclaimed fur. The Standard Expedition Parka exemplifies the brand’s strategy and commitment to sustainability; the design generates 30 percent less carbon, based on footprint, compared to the in-line Expedition Parka.
Other commitments and activities included in Humanature are Students on Ice, the Canada Goose Resource Centre Program (the donation and delivery of left-over Canada Goose fabric and materials to Inuit communities in the North), the Covid-19 Response Program, the brand’s Inclusion Advisory Council or the Northern Art Program. The latter donates prominent spaces to artworks by Canadian and Inuit artists in Canada Goose’s 26 brand stores globally, including the brand new Berlin store opened in November, the first in Germany and – after London, Milan and Paris – the fourth in Europe.