Evolv keeps promise and donates $50,000 to diversity organizations

Evolv, the Southern California climbing brand owned by the Italian Oberalp Group, has donated $50,000 to various organizations focused on diversity, equity and inclusion in climbing. Evolv said this follows the wildly successful recent presale of its new Ashima X Brain Dead Zenist shoe. Evolv unveiled the competition-level shoe – a collaboration with world-renowned climber Ashima Shiraishi and the celebrated Los Angeles creative firm Brain Dead – in June, and customers in more than 14 countries quickly purchased approximately 600 pairs. As promised before the shoe’s launch, Evolv has donated all profits during the presale to five U.S. organizations working to help diversify the sport of climbing: Young Women Who Crush, Adaptive Climbing Group, Ownyour Media, Brown Girls Climbing and Long Beach Rising.