In the UK, backpack specialist Osprey plans to donate 50 percent of profits generated by its SecondLife program sales to the NHS (National Health Service) charity organization. The SecondLife platform sells preloved, ex-sample and repaired packs to listed members via its website ospreyeurope.com. The organization chosen for the first half of 2020 will be the NHS, in support of the Covid-19 crisis fund. Going forward, the recipient of the SecondLife charity support fund will be reviewed on a quarterly basis. The announcement follows Osprey’s publication of an open letter to the outdoor community with the message of “The Outdoors Beckons,” outlining the brand’s solidarity with outdoor enthusiasts across the world. The open letter also comes ahead of the launch of a retailer support package for selected partners to help their businesses via shared activity across Osprey Europe’s own digital channels. The wider support package also includes community initiatives, such as Blue Light emergency service discounts, PPE face mask production by Osprey Packs in Colorado and the promotion of physical and mental health campaigns across Osprey’s channels.
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