Customization boosts Tecnica Outdoor

The Tecnica brand expects to see its sales of outdoor shoes rise by between 30 and 35 percent this year, thanks largely to the successful launch of Forge, the new customization process inspired from its ski boot segment that was presented at the OutDoor show in Friedrichshafen one year ago. ...

if you already subscribe to The Outdoor industry Compass.


Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the outdoor industry.

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential weekly E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry