Brand sustainability has growing influence on purchasing decisions globally

Sustainability Survey-1

In partnership with Morning Consult, U.S.-based financial services firm Stifel surveyed 4,756 U.S. consumers aged 18 to 55 who are interested in active/casual lifestyle brands, as well as an additional 5,259 consumers in the U.K., Germany, France, Italy and China about their sustainability behaviors. The study shows an increasing emphasis ...

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