Jeff Bua, the new president of Teva, is repositioning this brand of sports sandals in the Originals category to capitalize on its heritage and better penetrate the casual footwear segment all year ‘round. It plans to introduce a new line of Teva canvas shoes next year that will stay warm also in the cold months.

Teva's parent company, Deckers Outdoor, posted a sales increase of 2.7 percent to $386.7 million for the third quarter, and while U.S. sales were off by 1.4 percent, sales grew by 10.3 percent in the rest of the world, reaching $147.9 million.

Teva went up by 0.6 percent, Sanuk by 0.5 percent and Ugg by 1.3 percent. Other brands scored an 81.3 percent increase to $13.3 million, mainly because of the acquisition of Hoka One One. Sanuk performed well in the direct-to-consumer segment in the U.S., especially in the women's yoga category, but this was offset by lower sales to distributors in the Asia-Pacific region and Canada.

Sales from the company's retail stores and through e-commerce went up by 34.5 percent and 12.2 percent, respectively, helping the gross margin to improve by 0.9 percentage points to 43.2 percent for the quarter. Exceeding analysts' projections, the company's net income fell by 23 percent to $33.1 million, and this sent Deckers' stockmarket value up sharply.

For the full year, Deckers sees Teva brand sales flat to slightly down and Sanuk growing by about 5 percent (more in Shoe Intelligence).