Schwan-Stabilo reported a 40 percent increase to €157.1 million for its outdoor division, which owns Deuter, Ortovox, Maier Sports and Gonso, during the financial year ended in June. However, the company's management indicated to us that most of the growth came from the acquisition in July 2015 of Maier and Gonso, which actually recorded slight declines on a comparable basis in the alpine skiing and biking sectors.
While Ortovox enjoyed solid double-digit growth, Deuter grew at a mid-single-digit rate, in line with its average performance in recent years and with the evolution of the backpacks market in general. As in the previous year, the U.S. was the only major market where Deuter's sales increased at a double-digit rate.
The management expressed satisfaction with this result, considering the dominating position of Deuter in Germany and some other markets as well as the growing competition from Osprey Packs, which is strongly gaining ground in Europe.
Osprey says its sales in Europe rose by 29 percent on a comparable basis during the financial year ended in July, reaching a level of £25.9 million (€29.0m-$31.6m). The momentum is bound to continue as European orders for the next spring/summer season are up by 30 percent from a year ago.
A very high percentage of Osprey's European business is now outside the U.K., where the company has its European office. Its staff has been boosted to 46, although Osprey completed the planned transfer of its distribution center from the U.K. to the Netherlands in November of 2015. Earlier this year, in April, it opened an office and showroom in Munich.
Prior to its acquisition of Maier and Gonso, the Schwan-Stabilo group had reported sales of €112.3 million for its outdoor division during the financial year ended in June 2015. Thanks to the takeover of these two brands of skiwear, bikewear and other types of sportswear, the turnover jumped by 18 percent to €706.7 million for the whole family-owned German group, which is also involved in cosmetics and writing materials.