Snowgoose, the Dutch distributor of Haglöfs as well as Dale of Norway and La Sportiva, has decided to suspend its operations. The distributor's longstanding owner, Marcel Koomen, is taking a break for personal reasons, and the three brands handled by the company have all opted for alternative structures and partnerships.
Haglöfs, which has been aptly built up by Snowgoose in the Dutch market for the last 10 years, is considering the launch of its own subsidiary for the Netherlands. For the time being, the Swedish company's managers have asked Ben-Jan van Diggele, one of the Snowgoose employees who dealt with Haglöfs, to supervise its Dutch sales for the next five months. Haglöfs will then decide on a more permanent structure for the country.
The Swedish company's preferred option is to recruit a country manager. This person would probably supervise sales in the Netherlands as well as Belgium, where Haglöfs is currently handled by the Terra Incognita agency.
It remains to be seen if this new structure will be linked with the European head office of Asics, which moved a few days ago to a new ecologically sustainable complex in Beukenhorst-Zuid in the Netherlands. So far Haglöfs and Asics have professed their determination to retain separate structures for Haglöfs.
Meanwhile, Van Diggele has launched Summit Outdoor & Sports, which became the new agent for La Sportiva in the Benelux countries at the start of November.
Van Diggele will be joined in two months by Marcel Cremers, a friend and outdoor enthusiast issued from the IT industry. La Sportiva is another brand that has been performing strongly in the Netherlands, with a rise of nearly 40 percent in its sales for this year.
As for Dale, the third brand handled by Snowgoose, it has appointed CJ Agencies as its new agent in the Netherlands. CJ Agencies is a leading Dutch distributor specializing in outdoor products. It deals with brands such as The North Face, Black Diamond, Beal and many more.
Koomen said that Snowgoose, which operates with the equivalent of three full-time employees, would resume business with other partners in the outdoor market.