All E-Commerce & DTC articles

  • Valentin Rapp

    Bergzeit launches second-hand platform


    On June 1, 2022, the German mountain sports e-tailer Bergzeit launched its own online store for used outdoor clothing. At “Bergzeit RE-USE,” outdoor enthusiasts can get well-preserved and fully functional outdoor clothing. Second-hand shoes and outdoor gear will be added over the course of the year. “This is the only ...

  • MAAP
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    New MAAP LaB opens in Melbourne


    MAAP, the Australian cycling apparel specialist, has unveiled its inaugural concept store, MAAP LaB, in Collingwood, an inner-city suburb of Melbourne. The store, located at 33 Wellington Street, occupies a new development in the ex-industrial end of Collingwood and is open seven days per week. “LaB,” which stands for “Life ...

  • Norrøna Store Munich -_DSC9361_c_hannesrohrer

    First Norrøna Store opens in Germany


    Norwegian outdoor brand Norrøna opened its first German flagship store on July 15, with 400 sqm of space on Sendlinger Straße at the entrance to the Asamhöfe in downtown Munich, previously home to Geox, the shoe brand. The Norrøna store opening is part of a large-scale sales and marketing initiative ...

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    K-Way to open brand store in Hong Kong


    French brand K-Way, part of BasicNet, an Italian company that also owns the Kappa, Briko and Superga brands, amongst others, has partnered with Bluebell Group to launch in Hong Kong. Following the brand’s digital launch in June via, the first physical brand store is scheduled to open in October ...

  • Pressebild_2nd-Hand-bei-Globetrotter-47562
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    Globetrotter expands its second-hand offering with online platform


    Back in 2020, the German retail chain Globetrotter started buying and selling used equipment in 21 stores nationwide. Now Globetrotter customers can also buy and sell used outdoor gear online at “Since 2020, we have helped more than 10,000 pieces of clothing and equipment to a second life,” said ...

  • Max Heimann
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    Signa Sports United appoints Max Heimann as CEO, Internetstores Group


    Source: SSU Max Heimann Signa Sports United (SSU) has appointed Max Heimann as CEO of Internetstores Group. Heimann will join the company in mid-August 2022 and lead SSU brands, including, Probikeshop, Addnature and Campz, across Europe. Currently, Heimann is a member of the executive board of ...

  • Alpha BikesGerhard Wagner und Daniel Castro

    Munich bike retailer Alpha Bikes parts ways with Specialized, opens Giant flagship


    Since founding Alpha Bikes in 1992, owners and CEOs Gerhard Wagner and Daniel Castro have worked hard to create an indispensable bike community in the German city of Munich. When they teamed up with Specialized in 2008, they even gave up their own brand. That was the year they opened ...

  • ORTLIEB_baut_mit_Outtra_die_digitale_Markenplattform_aus
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    Ortlieb expands digital dealer support


    Following the introduction of a dealer locator on its brand platform, which allows customers worldwide to view the nearest Ortlieb specialist retailer, the German specialist for waterproof outdoor and bicycle bags has now taken the next step together with Outtra to allow local retailers to participate in the increasingly ...

  • News briefs

    Mountain Warehouse launches new marketplace for brands


    Having previously focused primarily on private label brands, U.K. retailer Mountain Warehouse, operating several brick-and-mortar stores and an online store, has now launched a new Mountain Warehouse Marketplace, offering third-party brands the opportunity to sell their goods under the retailer’s banner. With the new marketplace, the company is expanding its ...

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    Bergzeit relaunches its travel and alpine training offerings


    German retailer Bergzeit has revamped its range of travel and alpine experiences under the ”Bergzeit Erlebnis” label and will no longer operate as a tour operator, but as an agent only. The travel services were launched in 2018/19 with a soft launch as an add-on to the Bergzeit shop. With ...

  • Angling Direct
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    Angling Direct reports 7.2% sales increase


    Angling Direct, the British omnichannel fishing tackle and equipment retailer, has posted a revenue increase of 7.2 percent in the full year ended Jan. 31, 2022, with annual revenues reaching £72.5 million (€85.4 million). The company reported a pre-tax profit of £4 million (€4.7 million) as compared to £2.7 million ...

  • online-brands-ab-logo
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    Online Brands Nordic recruits new CFO


    Online Brands Nordic AB, the Gothenburg-based investment firm that just acquired Isbjörn of Sweden, is strengthening its organization with the hiring of Martin Carlsson as its new CFO. Carlsson has extensive experience in banking and finance and most recently worked at Nordea in the group mergers & acquisitions department. His ...

  • ThredUP_Warehouse

    ThredUp debuts Recommerce 100 report, sees rapid growth of brand’s resale programs


    U.S.-based company ThredUP, a large online resale service provider and platform for women’s and kids’ apparel, shoes and accessories, has started a monthly index that tracks which brands and retailers have launched resale programs and monitors their potential impact on the planet. The monthly Recommerce 100 report, conducted by the ...

  • Crow Website Screenshot
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    Crow Bicycles secures €300,000 in its first funding round


    Crow Bicycles, the Spanish high-end e-bike brand launched last year through an international crowdfunding campaign, closed its first investment round with a capital increase of €300,000. The funds will be used to develop new products, technologies, and services and hire new professionals with talent and expertise, the company said. Crow ...

  • verifyt_graphic_asset

    Merrell launches beta version of shoe advisor app to make shopping easier and reduce returns


    Verifyt, a product of Boston-based company NetVirta, a developer of smartphone 3D body scanning technologies, is the fit-scanning technology used in the beta version of Merrell’s new Merrell Shoe Advisor™ mobile app, the industry’s first consumer app designed to ensure an accurate, personalized shoe fitting recommendation. Verifyt is said by ...

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    Sportshopen builds new warehouse and logistics center


    Sportshopen, the retail chain of Swedemount Sportswear & Fashion AB, which was founded in 1991 and currently has 15 stores in Sweden, is building a new warehouse and logistics center with offices in Gothenburg. The company’s growing European e-commerce business made this move necessary, according to, primarily to guarantee ...

  • Klättermusen_arket
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    H&M’s Arket to carry Klättermusen


    As reported by, Arket will add the Swedish outdoor brand to its assortment starting April 21. Previously, Arket had already sold third-party products from footwear brands Tretorn, New Balance and Merrell, but Klättermusen marks the first time it is stocking an external clothing brand, with accessories to be offered ...


    German fashion chain Adler to enter outdoor business with McTrek


    Germany’s Adler Modemärkte is cooperating with McTrek Retail GmbH to enter the outdoor product market with its more than 130 Adler stores in Germany, Austria, Luxembourg and Switzerland. Adler Modemärkte AG, a company that had been strong with private labels in the past, went into insolvency in 2021 and was ...

  • bergzeit_logo
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    Bergzeit relaunches website with focus on international business


    With a relaunch of its regional webshops (end of February in Benelux, U.K. and Italy, and mid-March in Germany, Austria and Switzerland), German retailer Bergzeit is pushing its internationalization. In addition to a cleaner look and feel, a more intuitive user experience was one of the main goals of the ...

  • Bergzeit_Oekostrom_Podiumsdiskussion_03_2022_6

    Retailer Bergzeit invests in community electricity, gets support from Patagonia


    A panel discussion in March at the retailer’s company headquarters made it clear what a contribution to the energy transition can look like and how important it is.