All E-Commerce & DTC articles – Page 8
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News briefs
Eddie Bauer launches resale program in the U.S.
Arrive, a full-service technology and reverse logistics company based in California, and U.S. outdoor company Eddie Bauer have launched the (Re)Adventure program, offering resale and rental in the U.S. to increase access to the outdoor sector and provide alternative, more sustainable shopping options. (Re)Adventure powered by Arrive allows customers to ...
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Didriksons invests in international growth
The Swedish outdoor brand Didriksons has broken new sales records, according to ehandel.se. “We are seeing an increase of 30 percent compared to last year. This is going to be our best year ever; we had the best spring ever,” Petra Sabo, head of DTC at Didriksons, commented on the ...
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Bike24’s bright spot in difficult times is its young international business
Thanks to sales increases in Spain, France and Italy, the listed German cycling, running and swimming sports online retailer Bike24 Holding AG was at least able to significantly grow its international business. Nevertheless, the Dresden-based company had to accept a decline in sales of 4 percent to €67 million in ...
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Outdoor goods in Russia enjoy a rise in popularity, despite skyrocketing prices
Demand for outdoor goods in the Russian online stores has jumped by 100 to 300 percent in the summer of 2022 compared with the same period of the previous year. One of the largest Russian online marketplaces, Sbermegamarket, said that in June-July, it sold 340 percent more goods for outdoor ...
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News briefs
VSF and BICO jointly expand support for the specialist bicycle retail trade in Germany
The board of directors of the German bicycle industry association VSF (Verbund Service und Fahrrad e.V.) and the supervisory board of the purchasing association Bike&Co (BICO) have signed a cooperation agreement at Eurobike to work more closely together. This covers the areas of product supply, training and education, and politics. ...
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Columbia Sportswear Company appoints former Nike DTC president to board
Columbia Sportswear Company announced that its board of directors has appointed Christiana Smith Shi as a director and member of the audit committee, effective July 8, 2022. Shi is a principal at Lovejoy Advisors, a consulting firm she founded in 2016 that focuses on digital transformation for consumer and retail ...
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Pyua boosts DTC business with e-com specialist Gute Marken
Gute Marken Online GmbH will further boost the e-commerce business of German outdoor brand Pyua, specializing in sustainability and circular economy. The Pyua online store and the marketplace business will be managed by Munich-based Gute Marken starting in fall 2022. Pyua is thus primarily pursuing growth targets and intends to ...
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News briefs
Bergzeit study sees pleasure trumping performance in outdoor sports activities
German mountain sports e-tailer Bergzeit has conducted a new online study among roughly 3,400 of its customers in the German-speaking countries to find out about their motivation in outdoor sports, goals, planning, equipment, travel choices, social media use and the consultancy expected from a retailer. One of the major takeaways ...
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Rossignol Bikes available in most EU countries and U.K.
Source: Rossignol After the French Groupe Rossignol SA decided to focus entirely on its own Rossignol brand in the bicycle sector as part of a radical restructuring phase, no stone was left unturned. At the beginning of 2021, the domestic bicycle and pedal subsidiary Time Sport International ...
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News briefs
Rebike launches in France
Rebike, a provider of reconditioned e-bikes based in Munich, is bringing its refurbishment offering to France, now also offering refurbished premium e-bikes on the online platform www.rebike.com/fr. All models come from leading brands, are only three and up to 24 months old and have often been ridden less than 2,000 ...
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Bergzeit launches second-hand platform
On June 1, 2022, the German mountain sports e-tailer Bergzeit launched its own online store for used outdoor clothing. At “Bergzeit RE-USE,” outdoor enthusiasts can get well-preserved and fully functional outdoor clothing. Second-hand shoes and outdoor gear will be added over the course of the year. “This is the only ...
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News briefs
New MAAP LaB opens in Melbourne
MAAP, the Australian cycling apparel specialist, has unveiled its inaugural concept store, MAAP LaB, in Collingwood, an inner-city suburb of Melbourne. The store, located at 33 Wellington Street, occupies a new development in the ex-industrial end of Collingwood and is open seven days per week. “LaB,” which stands for “Life ...
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First Norrøna Store opens in Germany
Norwegian outdoor brand Norrøna opened its first German flagship store on July 15, with 400 sqm of space on Sendlinger Straße at the entrance to the Asamhöfe in downtown Munich, previously home to Geox, the shoe brand. The Norrøna store opening is part of a large-scale sales and marketing initiative ...
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K-Way to open brand store in Hong Kong
French brand K-Way, part of BasicNet, an Italian company that also owns the Kappa, Briko and Superga brands, amongst others, has partnered with Bluebell Group to launch in Hong Kong. Following the brand’s digital launch in June via k-way.com.hk, the first physical brand store is scheduled to open in October ...
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Globetrotter expands its second-hand offering with online platform
Back in 2020, the German retail chain Globetrotter started buying and selling used equipment in 21 stores nationwide. Now Globetrotter customers can also buy and sell used outdoor gear online at secondhand.globetrotter.de. “Since 2020, we have helped more than 10,000 pieces of clothing and equipment to a second life,” said ...
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News briefs
Signa Sports United appoints Max Heimann as CEO, Internetstores Group
Source: SSU Max Heimann Signa Sports United (SSU) has appointed Max Heimann as CEO of Internetstores Group. Heimann will join the company in mid-August 2022 and lead SSU brands, including Fahrrad.de, Probikeshop, Addnature and Campz, across Europe. Currently, Heimann is a member of the executive board of ...
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Munich bike retailer Alpha Bikes parts ways with Specialized, opens Giant flagship
Since founding Alpha Bikes in 1992, owners and CEOs Gerhard Wagner and Daniel Castro have worked hard to create an indispensable bike community in the German city of Munich. When they teamed up with Specialized in 2008, they even gave up their own brand. That was the year they opened ...
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News briefs
Ortlieb expands digital dealer support
Following the introduction of a dealer locator on its brand platform www.ortlieb.com, which allows customers worldwide to view the nearest Ortlieb specialist retailer, the German specialist for waterproof outdoor and bicycle bags has now taken the next step together with Outtra to allow local retailers to participate in the increasingly ...
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Mountain Warehouse launches new marketplace for brands
Having previously focused primarily on private label brands, U.K. retailer Mountain Warehouse, operating several brick-and-mortar stores and an online store, has now launched a new Mountain Warehouse Marketplace, offering third-party brands the opportunity to sell their goods under the retailer’s banner. With the new marketplace, the company is expanding its ...
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News briefs
Bergzeit relaunches its travel and alpine training offerings
German retailer Bergzeit has revamped its range of travel and alpine experiences under the ”Bergzeit Erlebnis” label and will no longer operate as a tour operator, but as an agent only. The travel services were launched in 2018/19 with a soft launch as an add-on to the Bergzeit shop. With ...