All E-Commerce & DTC articles – Page 13
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ArticleBergfreunde and the reduction of e-commerce’s carbon footprint:
“We are pioneers”Germany-based Bergfreunde GmbH ( bergfreunde.de ), part of the U.S.-based Backcountry Group (backcountry.com), is an online-only retailer selling outdoor clothing and equipment in a total of 14 European markets. In 2020, it generated sales of €155 million. In April , Bergfreunde joined the Science Based Targets ...
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ArticleStudy shows cross-border online shopping habits of Europeans
Cross-Border Commerce Europe ( CBCommerce ), a Brussels-based platform promoting cross-border online commerce in Europe, has examined and evaluated the 16 strongest European countries in terms of both consumer behavior and business performance in cross-border online shopping that generated sales of €146 billion in 2020 (excluding the travel segment) in ...
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News briefsNorrøna offers transparency in e-commerce through Higg Index sustainability profile and material seal
To ensure transparent and efficient communication with consumers, Norrøna is the first brand in the outdoor industry to embed the Higg Index Sustainability Profile and Higg Index Material Seal on its e-commerce platform using a standardized scorecard. The Higg Index was developed by the Sustainable Apparel Coalition ...
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News briefsBergfreunde.de launches new branding campaign
Bergfreunde GmbH, the German online specialty retailer for mountain sports, climbing and outdoor equipment, has launched a branding campaign to make its brand values “emotionally tangible” for its customers. The storytelling focuses on Bergfreunde employees as authentic ambassadors for mountain sports and outdoor love. The brand campaign tells various stories ...
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Articlebd-capital invests in shopping club SportPursuit
SportPursuit , a flash sales website for premium outdoor and sports gear currently selling mainly in the U.K. and Germany, announced its partnership with bd-capital , a London-based, pan-European, operationally managed private equity firm established in 2019. According to a company statement, bd-capital’s investment, which was not disclosed in a ...
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News briefsVaude opts for transparency and discloses product supply chains in its web store
Just days after the German parliament passed the new Supply Chain Act , outdoor brand Vaude is making a clear statement: With a new addition to the product information on vaude.com , the German brand provides full transparency of the supply chain of every Vaude product on its own ...
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ArticleBig business on social media:
Where digital natives shopThe plain “Buy now”-button seems to be a thing of the past. Online shopping is reducing friction, getting more intuitive, more fluid – and more social. “Social commerce” – or “social shopping” – is the fastest-growing distribution channel worldwide. Shoppable posts and stories allow brands and users to tag specific ...
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ArticleCotopaxi and Nemo to offer second-hand products in the U.S. through REI
Cotopaxi and New Hampshire-based outdoor gear design company Nemo announced the launch of a new trade-in recommerce program with Trove and U.S. outdoor retail chain REI to provide customers with more options for used gear. Trove develops technology that enables brands to take control of their resale marketplaces to deepen ...
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ArticleSigna Sports United buys bike e-tailer Wiggle - and plans to go public
Through a merger with Yucaipa Acquisition Corporation , a U.S. special purpose acquisition company, the previously indicated IPO (see SGI Europe ) of Berlin-based Signa Sports United ( SSU ), led by Austrian investor Rene Benko , will now proceed faster than anticipated. According to a projected valuation, the combined ...
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ArticleLive video shopping: Isbjörn pilots with Streamify, Go Instore sees popularity despite end of lockdown
Even as more and more countries are reopening brick-and-mortar retail, store technology service provider Go Instore sees strong interest in its platform that enables virtual visits to retail stores since pandemic restrictions imposed temporary store closures across Europe. The London-based IT company recorded 2.4 million unique visitors to its offering ...
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News briefsPinterest brings shopping functions to Australia, Canada, France and Germany
The Pinterest photo app wants to become more of a shopping platform internationally. After the U.S. and U.K., the company’s shopping functions will now also be available in Australia, Canada, France and Germany. Users will thus have the opportunity to buy products directly via pins, pinboards and search results. ...
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News briefsEU modernizes VAT rules for international online trade
New EU tax rules for orders placed with non-European online retailers will come into force at the beginning of July. The most important change is the elimination of the previous exemption limit of €22 for direct (B2C) imports. This means that import VAT will be due on all packages, ...
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News briefsNew global sales and e-commerce managers at Smartwool
In preparation for the upcoming retirement of Smartwool VP U.S. sales, Scott Bowers , the company has just announced two changes to its top management team. Corey Stecker , who was promoted to international general manager of sales and marketing last January, has been named global head of ...
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News briefs
Naturkompaniet to enter Norway
Swedish outdoor retail chain Naturkompaniet – with German Globetrotter and Finnish Partioaitta part of the holding company Frilufts Retail Europe AB , which again is part of Fenix Outdoor International AG – has announced that it will enter the Norwegian market. To do so, it has ...
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News briefsShopify and Google deepen retail collaboration
Shopify reports that it has expanded its partnership with Google to help merchants of all sizes benefit through improved discovery and a higher-conversion checkout while simplifying the onboarding process for Shopify merchants joining Google. Shop Pay , which Shopify says is the fastest and most secure way to ...
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News briefs
Isbjörn partners with GoJungo to grow international business
Outdoor children’s apparel brand Isbjörn of Sweden has announced an e-commerce partnership with German marketplace specialist GoJungo to simplify logistics and help grow the brand’s international business. GoJungo provides an innovative and sustainable platform for Isbjörn to ensure its outdoor apparel and accessories are easily accessible through major ...
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News briefs
CMP opens store in Venice
CMP has opened a brand store in Venice. The new 140-square-meter space of the Italian brand, part of the F.lli Campagnolo Group , is located in the Nave de Vero shopping center in Marghera. It is CMP’s 20th brand store in Italy. The store sells products for trekking, ...
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News briefsSchöffel-Lowa launches online store
In addition to its 34 brick-and-mortar locations in Germany and Austria, Schöffel-Lowa Sportartikel is now expanding its services and launching its own online store at store.schoeffel-lowa.de . The stores of the two long-established companies will thus have a modern add-on to serve their customers and expand their coverage area. ...
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ArticleIs blockchain technology just a hype or helpful?
Blockchain technology (BT) is generally associated with cryptocurrencies, but it is rapidly being adopted in other sectors to streamline bureaucracy and foster transparency. In February 2019, the Italian industry ministry announced plans to set up, jointly with the computer giant IBM , a national scheme using BT to guarantee the ...
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News briefsGreenpeace investigates Amazon warehouse, uncovers destruction of returned goods
With the help of an undercover investigator at Amazon , the environmental organization Greenpeace has documented the destruction of returned new products at the retailer’s logistics facility in Winsen, Germany. A documentary aired on prime-time German television showed eight workplaces that Amazon calls “destroy stations”. According to Greenpeace research, ...
