(SGI) Zalando’s momentum keeps going, and the e-tailer is looking at new ways to grow after posting strong results for the fourth quarter of the year. One of the highlights was a jump in the number of site visits, which progressed by 31.9 percent to 960.7 million.

The company’s revenues grew in the quarter by 19.5 percent to reach €1,985 million, while the gross merchandise volume (GMV) rose by 24.3 percent to €2,500 million, thanks in part to record-breaking results during the Cyber Week.

The company saw a 14.8 percent increase in revenues in the DACH region (Germany, Switzerland and Austria), which accounted for 44 percent of total turnover. In the rest of Europe, the business grew by 21.7 percent from the year-ago quarter.

Online shops, which the company calls fashion stores, still represent the company’s main sales channel. The company’s web stores generated revenues of €1.820 million, up by 18.3 percent. The off-price segment – including Zalando Lounge, the company’s outlet store and its overstock management operation – achieved €206.6 million in sales. (More in SGI Europe)