EOG campaign claims big impact

The campaign launched by the European Outdoor Group (EOG) to support outdoor participation, #itsgreatoutthere, has achieved much more exposure than anticipated. The organization estimates that it reached more than seven million people and probably 15 to 20 million taking into account the exposure of the initiatives launched by partner brands ...

if you already subscribe to The Outdoor industry Compass.


Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the outdoor industry.

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential weekly E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry