5.11 Tactical has appointed Felipe Zardo as senior vice-president and general manager of omni-channel retail. Zardo was previously the company's vice-president of digital commerce. Prior to joining 5.11 Tactical, Zardo led Nike's digital commerce in Europe and Brazil and served as the global general manager for Nike's SNKRS app. Prior to Nike, he worked at The Gap as senior director of product management, where he helped organize the brand's initial omni-channel initiatives.
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