A former showroom manager for Lululemon Athletica, Alena Diduch has been appointed as brand manager for Prana in Germany at Flashline C&Y. This German-based company distributes Prana, the Californian yoga and outdoor brand acquired by Columbia Sportswear in 2014, in Germany and Austria. Diduch is taking over from Wolfgang Rösch, who has switched to Fritschi Swiss Bindings.