A veteran of the Italian sporting goods industry, Robert Demetz, recently joined La Sportiva to run all its sales and marketing activities. Following his appointment, Claudio Angaran, who was in charge of marketing, has left the company. Demetz worked most recently in product management (cycling) and sales at Diadora, Zero RH+ and Alpinestars. Prior to that, he worked in international sales and product & promotion at Ride Snowboards, Northwave and Tecnica Group.