Alexander Nehls is switching from Adidas Outdoor to become international marketing director for Dynafit from the start of next year, reporting directly to Benedikt Böhm, managing director of the ski touring and mountain sports brand. Nehls will manage the international marketing team from the company's head office in Aschheim near Munich and supervise marketing directors for the Dynafit brand at 11 subsidiaries. Although he will handle all of the brand's marketing, Nehls has a particular assignment to support the company's expansion into the summer category. Nehls spent the last five years at Adidas Outdoor as global senior sports marketing manager, sharing responsibility for the overall development of the brand's marketing strategy in the outdoor and cycling segments. Before that, he worked for the Adidas Group as marketing project manager for the football and running categories. Among other projects, he spent a year in South Africa to support the local team and implement various programs for the football World Cup in 2010. Nehls replaces Maria von Kirschbaum, who is on maternity leave but continues to work in public relations on a part-time basis.

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