An industry veteran with experience in product creation and global operations, Joe Vernachio, will have the task of finding a new strategy to revamp Mountain Hardwear, the struggling brand of Columbia Sportswear. He has been hired to be the next president of the brand, starting on April 3. He will report to Bryan Timm, president of Columbia Sportswear, who held the post on an interim basis after the departure of John Walbrecht, who is now running Black Diamond. Vernachio has been in the athletic and outdoor industry for 30 years, starting in 1987 as a product manager for Chouinard Equipment. He then worked for 12 years with Nike and for four years at Roots, the Canadian retail chain. He subsequently took care of operations, product and sourcing at Sypder Active Sports for six years. Since 2011, he has been serving as global vice president of product and operations for The North Face.
Related articles
-
ArticleStrava appoints new Chief Product Officer and Chief Technology Officer
Strava, the connected fitness subscription platform with more than 125 million athletes, has appointed two new executives: Matt Salazar as Chief Product Officer and Rob Terrell as Chief Technology Officer. Both bring extensive experience in successfully scaling global product portfolios, leading organizations through integral growth phases and cultivating high-growth communities. ...
-
News briefsDeckers creates role of President of Global Marketplace
US company Deckers Brands, owner of a portfolio of brands including Ugg, Koolaburra, Hoka, Teva, Sanuk and Ahnu brands, has promoted Marco Ellerker to the newly created role of President of Global Marketplace, effective Aug. 1, 2024. Ellerker has served in various operational roles at Deckers since 2017, most recently ...
-
ArticleRevelyst hires supply chain and operations leader
Source: Revelyst Joe Beck While Vista Outdoor is still working to shape its future in the best interests of its shareholders, Revelyst, the former outdoor products segment of Vista Outdoor Inc., has announced the appointment of Joe Beck as its first Chief Supply Chain Officer, effective 22 ...
More from Executive Changes
-
News briefsNew CFO at Lowa
As of April 1, 2024, Klaus Flock is the new Chief Financial Officer (CFO) of the German outdoor footwear specialist Lowa Sportschuhe GmbH. Flock joins Managing Director Alexander Nicolai and International Sales Manager Matthias Wanner as part of the Lowa management team. The previous commercial director, Rudi Limmer, will retire ...
-
News briefsRebike Mobility restructures its management
Rebike Mobility GmbH, the specialist for refurbished e-bikes, has restructured its management team and expanded it with experienced managers. After a strong Q1 in 2024, which the company says exceeded its own expectations, Rebike is now “very confident that we will also achieve our ambitious targets for the year as ...
-
News briefsCotopaxi merges roles of CFO and COO
Source: Cotopaxi Lindsay Shumlas Utah-based certified B Corp and impact-focused adventure lifestyle brand Cotopaxi has welcomed Lindsay Shumlas to its team. This is the first time the company has hired one person for both the CFO and COO roles. Shumlas takes over the COO role from Cotopaxi ...