Katie Becker has joined Arc’teryx Equipment as the Canadian outdoor brand ’s first vice president creative. Becker comes from Adidas, where she had worked for 12 years, most recently as senior global design director. Prior to that, she held various design positions at Merrell, Helly Hansen and O’Neill. In her new role at Arc’teryx, Becker will lead the development of a creative strategy involving consumer touchpoints and product focus areas in support of the brand’s global business initiatives. Becker will join the company’s senior leadership team in North Vancouver, Canada, and report directly to Jon Hoerauf, president of Arc’tery. The announcement of the new position and the appointment of Becker comes after the brand made known its intention to develop beyond its core outdoor apparel offering. Last year, the brand opened its first lifestyle concept store in its Canadian home province of British Columbia and entered the adventure travel industry with the launch of the first Arc’teryx Trips program. Arc’teryx is part of Amer Sports, the Finnish group which was acquired by a consortium led by Anta Sports Products in April 2019.